Chapter 1
Movement · Fundamentals

AI Fundamentals:
history and associated concepts

Seventy years of ideas, cycles, and transformations

Artificial intelligence is a field of computer science that has had a significant impact on the technological development of our society. Although it is often presented today as a recent innovation, its history spans more than seven decades and is marked by recurring cycles of enthusiasm and disillusionment. Tracing this historical trajectory is not an academic exercise, but a fundamental tool for understanding how expectations around technology are constructed and why its adoption — especially in cultural industries like journalism — depends less on technical advances than on organizational decisions, economic contexts, and professional practices that surround it.

Since its origins in the mid-1950s, AI has achieved significant breakthroughs, from programs capable of playing chess to systems that diagnose diseases, drive vehicles, produce images, text, and video, and assist with complex cognitive tasks. Approaching artificial intelligence from a historical perspective allows us to understand that current developments do not represent an isolated break, but rather the acceleration of ideas, techniques, and debates that have been brewing for decades. In journalism, this trajectory is key to contextualizing why many of the promises associated with automation, efficiency, or personalization have had predecessors, with uneven impacts depending on how they were integrated into newsrooms.

Throughout its history, AI has experienced highs and lows known as the "summers" and "winters" of this technology, where optimism and investment have alternated with long periods of skepticism and funding cuts. Alongside technological development, popular culture has played a key role in shaping the social imagination around artificial intelligence. Works such as 2001: A Space Odyssey, Blade Runner, The Matrix, Westworld, or Black Mirror, along with Isaac Asimov's I, Robot, not only anticipated technical dilemmas but also helped frame questions about power, control, responsibility, and autonomy. For decades, these narratives portrayed AI as an exceptional or threatening entity. In recent years, these questions have moved beyond fiction and entered public, regulatory, and professional debates.

At this point it is essential to distinguish between the two main types of AI. Narrow AI, also known as weak AI, refers to systems designed to perform specific tasks without possessing consciousness or genuine understanding. All current systems belong to this category, including those reasoning models launched between 2024 and 2025 that exhibit advanced planning and problem-solving capabilities. They remain specialized systems operating within bounded domains, without consciousness or genuine comprehension of the world. Strong or general AI, on the other hand, describes a theoretical scenario in which a machine could understand, learn, and reason in a way comparable to a human being. Although it remains a speculative horizon, the debate about its ethical, political, and social implications has regained centrality following recent advances.

The emergence of ChatGPT in late 2022 marked the beginning of the latest great summer, reaching a decisive inflection point that extends to 2026. This milestone did not represent only a specific technical advance, but a structural shift in the way AI became accessible, everyday, and operational for millions of people without technical training. This new cycle is explained, in large part, by the consolidation of natural language as a universal interface between humans and machines, dramatically reducing the cognitive costs associated with its use.

Between 2023 and 2026 that initial summer evolved toward selective integration, the construction of productive systems, and the definition of institutional policies. What was novelty in 2023 became infrastructure by 2026. AI stopped being solely a set of isolated tools and became an ecosystem of interconnected technologies: multimodal models that process text, image, audio, and video in an integrated manner; agents that execute tasks in sequence with variable supervision; and architectures that combine generation, information retrieval, and reasoning.

However, the contemporary landscape proposes a significant shift: artificial intelligence has ceased to be an extraordinary figure and has become a presence integrated into everyday processes, often in an omnipresent way. In this sense, AI can be understood as a new structural layer of professional practice, comparable to the role that SEO, social platforms, or audience analytics once played. This passage explains why contemporary conversations about AI are no longer limited to technological innovation, but involve regulation, copyright, technological sovereignty, business models, and social trust — especially in the field of journalism and media.

Understanding this historical trajectory allows us to approach the subsequent chapters of this guide with a gaze less dazzled by novelty and more attentive to the criteria, frameworks, and responsibilities that a sustainable integration of artificial intelligence in newsrooms demands.

Appendix · Digital resource

AI Timeline

The history of AI is dense and dizzying. To explore it in detail, with every milestone, reference, and context, an interactive timeline was developed. From the Turing Test in 1950 to the consolidation of sovereign AI in 2026 — seventy years of ideas, people, and decisions that explain the present.

Explore the timeline

Definition of terms associated with artificial intelligence

The field of artificial intelligence has its own vocabulary — dense and in constant expansion. Building that shared language between journalists, editorial decision-makers, product teams, and technology leads is what allows moving from fascination or skepticism to concrete, well-grounded decisions.

The terms in this glossary are not organized alphabetically. They follow the order of the technological layers that make up artificial intelligence, from the most general to the most specific. Each layer depends on the previous one to exist and function.

1
The conceptual foundation
AI · Machine Learning · Deep Learning
2
How they process information
NLP · Computer Vision · Big Data · Recommendation Algorithms
3
How they are built
Tokens · Context Window · Embeddings
4
How they specialize
Fine-tuning · RAG · APIs
5
How they operate in newsrooms
Generative AI · Multimodal models · Chatbots · Agents · Orchestration · Vibe Coding
6
How their use is governed
Guardrails · Hallucinations · Traceability · Blockchain

Key terms for navigating the AI ecosystem

1
The conceptual foundation
Define what the field is and how systems learn
Artificial Intelligence (AI)

Artificial intelligence enables machines to imitate human cognitive functions, such as learning and problem-solving. Think of a system capable of interpreting and responding to questions in natural language, similarly to how a human would during a conversation.

An AI software analyzes the content of multiple news sources, identifies the day's main events, and generates informative summaries. This allows media organizations to quickly offer their entire readership a compact overview of the most important news.
Machine Learning

It is the ability of a computer system to learn and improve its performance without being explicitly programmed to do so. In simpler terms, imagine a system that can learn to play chess on its own, analyzing millions of games and improving its strategy with each move.

A machine learning system analyzes which types of journalistic content perform best across different social platforms, considering factors such as publication time, content format, and user engagement. This allows the adaptation and optimization of distribution strategies to reach a larger audience.
Deep Learning

Deep Learning is a type of machine learning based on artificial neural networks with multiple layers. These networks can learn complex patterns in large volumes of data, similarly to how humans identify and process information, since they are inspired by the functioning of the human brain.

A deep learning network examines images and videos to authenticate their origin and verify events in real time. The journalism team uses this technology to confirm the veracity of visual content before publication, ensuring their reporting is accurate and trustworthy.
2
How they process information
Explain what types of data AI can interpret
Natural Language Processing (NLP)

A branch of AI focused on the interaction between computers and humans through natural language, enabling machines to understand, interpret, and generate human language.

NLP-based tools can assist journalists in reviewing and editing their texts, suggesting grammatical corrections, style improvements, coherence checks, and even recommendations to make content more engaging for their audience, based on the outlet's style guide.
Computer Vision

Computer vision enables machines to "see" and interpret visual content the same way humans do. It is the ability of a computer system to interpret and understand images and videos.

A computer vision system can analyze satellite images to detect environmental changes or identify conflict zones. This can be an invaluable resource for journalists investigating environmental, geopolitical, or human rights issues.
Big Data

The term used to refer to large datasets that are difficult to process with traditional tools. These enormous amounts of information can be analyzed computationally to reveal patterns, trends, and associations, especially those related to human behavior and interactions.

Journalists in a newsroom can use big data to analyze voting patterns, consumption trends, or shifts in public opinion. This allows them to conduct deeper investigations and uncover stories that would otherwise not be possible.
Recommendation Algorithms

Algorithms are sets of instructions that tell a computer system how to perform a task. These systems analyze user behavior and preferences to suggest relevant, personalized content — similarly to how entertainment platforms operate.

A news platform uses recommendation algorithms to personalize each user's news section, displaying articles, videos, and topics based on their interests and previous reading habits. This enhances the user experience by making content more relevant and engaging.
3
How models are built
The internal architecture that defines capabilities and limits
Tokens

The basic units into which language models divide text for processing. A token can be a full word, part of a word, or a punctuation mark. Models have token limits that determine how much information they can process or generate in a single interaction.

When using AI tools to analyze lengthy documents, a journalist must understand token limits to know whether a 50-page report fits within the model's context or needs to be divided into smaller sections for sequential analysis.
Context Window

The maximum amount of information (measured in tokens) that an AI model can process simultaneously. It determines how much text it can "remember" or consider when generating responses.

When analyzing an extensive document with AI, a journalist must know that models with small context windows (4K tokens) will only process short fragments, while models with large contexts (128K+ tokens) can analyze complete documents, multiple interviews, or historical archives in a single interaction.
Embeddings (Vector representations)

Mathematical representations of information (text, images, audio) in the form of numerical vectors. They allow machines to "understand" semantic similarities between concepts, even when expressed with different words.

A newsroom archiving system uses embeddings to find semantically related articles. When a journalist searches for "economic crisis," the system also retrieves articles about "recession," "inflation," or "GDP decline," even if they don't contain the exact words searched, because it recognizes the conceptual similarity.
4
How they specialize and connect
Mechanisms for adapting generic systems to specific needs
Fine-tuning

The process of training a previously trained AI model with data specific to a particular domain, organization, or style. It allows adapting general models to specific needs without having to train a complete model from scratch.

A newsroom can fine-tune a language model with its style guide, editorial line, and examples of published articles. The result is a system that generates content aligned with the outlet's voice and standards, maintaining editorial consistency in automated drafts.
RAG (Retrieval-Augmented Generation)

A technique that combines AI's generative capability with information retrieval from specific databases. Rather than relying solely on knowledge trained into the model, the system first retrieves relevant information from documents or databases, then generates responses based on that updated, verifiable information.

A media outlet can implement a RAG system connected to its historical news archive. When a journalist asks about prior coverage of a topic, the system searches the archive, retrieves relevant articles, and generates a contextualized summary with links to the original sources, ensuring accuracy and traceability.
APIs (Application Programming Interfaces)

Tools that allow different software systems to communicate with each other efficiently. They function as a set of rules and protocols that one application can follow to access services and data from another application.

The journalism staff can use APIs from public and private databases to access updated statistics, financial records, and other data relevant to their investigations. This facilitates evidence gathering and fact verification, enabling deeper, data-driven coverage.
5
How they operate in newsrooms
The level where technology becomes editorial practice
Generative Artificial Intelligence (GenAI)

Generative artificial intelligence specializes in producing new content from existing digitized data. Imagine a system that can compose music, write poems, or design images based on styles learned from large datasets.

A GenAI system produces detailed, visually compelling infographics from large datasets on, for example, climate change. This helps the journalism staff present complex information in a more accessible and understandable way for the public.
Multimodal models

AI systems capable of processing and generating multiple types of content simultaneously: text, images, audio, and video. They can understand relationships between different modalities and produce outputs that combine several formats.

A journalist can upload a photo of an event along with handwritten notes and audio from interviews. The multimodal system analyzes all inputs, identifies connections between them, transcribes the audio, reads the notes, and suggests an article outline that integrates all the information coherently.
Chatbot

A software application designed to simulate conversations with human users over the internet. It uses artificial intelligence and natural language processing to understand user queries and provide automatic responses. Modern chatbots are evolving toward more sophisticated conversational agents capable of handling complex tasks and maintaining context across multiple interactions.

A media outlet can develop a chatbot to help journalists and users quickly find specific articles, images, and videos within the newsroom's digital archive, facilitating research and access to historical content.
AI Agents

AI systems capable of acting autonomously to complete complex tasks requiring multiple steps. Unlike traditional models that respond to a single prompt, agents can plan, execute sequential actions, use tools, and adjust their behavior based on results obtained.

A newsroom can configure an agent that monitors specific sources, identifies emerging topics, generates drafts of informational alerts, sends them for human review, and schedules publication. The journalist oversees the process but the agent orchestrates the intermediate tasks autonomously.
Orchestration

The automated coordination of multiple systems, tools, or AI agents to complete complex workflows. It involves designing how different technological components work together sequentially or in parallel.

A newsroom orchestrates a workflow in which: (1) a system monitors live press conferences, (2) automatically transcribes statements, (3) identifies newsworthy points, (4) generates alert drafts, (5) sends them to a human editor for validation, and (6) publishes after approval. Each step is automatic but the whole is orchestrated.
Vibe Coding

Vibe coding describes a way of working with generative AI in which the user describes their objectives, intentions, or the "spirit" of what they want to achieve in natural language, without specifying precise technical instructions. The term, coined by researcher Andrej Karpathy in early 2025, captures a more intuitive and exploratory mode of interaction.

A journalist who needs to turn a complex database into an interactive visualization can describe the desired result without knowing how to code: "something that shows how water access evolved in each province over the last decade, that's easy to read on mobile, and allows comparing two provinces at the same time." The system generates a proposal, the journalist evaluates and refines it iteratively.
6
How their use is governed
The frameworks for control, transparency, and accountability
Guardrails

Restrictions and filters programmed into AI systems to prevent inappropriate, inaccurate, or policy-violating outputs. They function as limits that guide system behavior within acceptable parameters.

A newsroom configures guardrails in its headline generation system to avoid clickbait, sensationalist language, or unverified claims. The system can generate multiple creative options but always within the ethical and editorial limits established by the outlet.
Hallucinations

The term used to identify information generated by an AI model that appears coherent and convincing but is factually incorrect or invented. It is one of the main risks in using generative AI for journalism.

When using AI to summarize research or generate drafts, journalists must systematically verify data, figures, names, and dates generated by the system, especially those the system presents with confidence but which could be hallucinations. Human oversight is indispensable.
Traceability

The ability to track and document the origin of AI-generated content, including which model was used, what data fed the process, which prompts were employed, and what human interventions occurred. It is fundamental to ensuring editorial transparency and accountability.

A media outlet implements traceability systems that automatically record when an article includes AI-assisted content: which sections were generated, which tool was used, who supervised the process, and what changes were made. This information is archived for internal audits and can be shared with readers when relevant.
Blockchain

Blockchain is a distributed ledger technology that ensures the integrity and transparency of data stored across a network of computers. It functions as a digital ledger in which each block of information is linked and encrypted with the previous block, forming an immutable chain.

A media organization can implement blockchain technology to certify the authenticity of its photographs and videos. Each time a staff journalist uploads visual content to the platform, it is registered on the blockchain, creating an immutable record of its origin and ownership. This helps combat misinformation and assures readers that the content is genuine.

What is a prompt?

In the context of generative artificial intelligence, a prompt is the instruction or set of instructions given to a system to induce a specific response or generate new content. The prompt acts as a trigger, guiding the model on what type of information to produce or what task to perform.

Prompt engineering is the practice of designing, testing, and optimizing instructions for AI systems with the goal of obtaining more precise, relevant, and useful outputs. It goes beyond asking simple questions: it involves understanding how to structure context, examples, and constraints to maximize response quality.

How a prompt works step by step

The five components of an effective prompt

#
Step
Description
1
Define the role
The first step should include assigning a role: essentially, this indicates how we want the system to act based on the response we are looking for.
2
Establish a task
It is essential to specifically define what the AI system is expected to do. The task must be clear and well-delimited to avoid ambiguities in the generated response. In journalism, this can range from generating article ideas to synthesizing information from multiple sources.
3
Provide context
In some cases, for the prompt to be effective, it may be necessary to include additional information that helps guide the model's response. This is especially useful for complex tasks or when seeking a highly specific response.
4
Guidelines and limitations
To ensure AI-generated responses are relevant and appropriate, it is important to establish guidelines and limitations. This includes defining the desired tone (formal, informal, technical, etc.), word limits, and any other relevant criteria.
5
Response format
Before issuing the prompt, you should indicate the format in which you expect to receive the response. This can range from free text to a structured format such as a list, a video script, or a complete journalistic article.

Advanced practical example

By 2026, professional use of generative AI in newsrooms already transcends single prompts. More complex journalistic tasks require instruction chains where each step feeds the next. The following example illustrates how a newsroom can design a prompt system to produce a special feature on water access in Latin America.

Step 1 — Contextualization and role prompt
"You are a data journalist specializing in natural resources and environmental policy in Latin America. You have access to the following documents: [ECLAC water report 2024], [PAHO statistics on access to drinking water by country], [statements by environment ministers at the 2025 Bogotá summit]. Your first task is to identify the three most relevant narrative angles for a Spanish-speaking audience without specialized knowledge, prioritizing those with the greatest social impact and least prior coverage in regional media."
Step 2 — Development prompt with editorial constraints
"Based on the narrative angle [result from the previous step], develop a structural proposal for a report of between 1,200 and 1,500 words. The tone should be rigorous but accessible. Avoid unexplained technical jargon and exclude projections not backed by the provided documents. Indicate with brackets any data that requires additional verification before publication."
Step 3 — Review prompt with meta-prompting
"Review the draft generated in the previous step as if you were the editor in charge. Identify: (1) claims that need an explicit source, (2) paragraphs where the tone becomes opinionated without support, (3) opportunities to incorporate expert or affected voices that would strengthen the story. Return the result as a list of editorial observations, not as corrected text."

This three-step flow illustrates the qualitative leap between using AI as a text generator and using it as part of an editorial system with explicit criteria, defined constraints, and human oversight at each stage. The journalist organizes the process, supervises it, and makes the final decisions. AI expands their processing capacity and accelerates intermediate stages; editorial judgment remains a human responsibility.

Final reflection

Mastering AI terminology is a prerequisite for participating with one's own criteria in the decisions now crossing every newsroom: what to automate and what to preserve, how to supervise generative systems, where to set editorial limits, and how to communicate to audiences the role of these technologies in content production.

The AI ecosystem will continue producing new terms, systems, and capabilities. What remains constant is the need to evaluate them from a journalistic perspective: what editorial problem do they solve, what risks do they introduce, and what principles should govern their use. With that framework, this chapter's glossary functions as a starting point for continued learning in a field that will never stop moving.